To be honest, as I’ve only been doing this music thing for about the last five years, the presence of social media outlets has been a constant from the start. That said, I know it’s made a huge impact – I made a point of not ever wanting to be one of those bands that sent out friend requests or tried to build up the numbers of our contacts on MySpace and Facebook. All of the friends we’ve got on there are because people asked. (And admittedly, I do a bit of pruning on friend requests too, as I’m not a fan of being overwhelmed by show invites and things from bands who live on the other side of the planet from me). Above all else, I don’t think that the present music scene would exist if it weren’t for the flow of information on the internet. The biggest artists of the moment were the biggest blog hype items of two years ago. Definite proof of the power behind it all.